AI & guest experience
Personalisation, chat and voice concierges, and where automation helps or hurts hospitality.
5th Edition · Cairo 2026
Where travel meets technology.
A one-day event in Cairo where Egypt's hotel owners, managers and IT teams meet the companies that build hotel technology.
Register now
Want to speak or sponsor? Apply here
Organized by
Meet the organizer
SITA Egypt · Hotel technology partner to Egypt's hospitality industry since 2014
- 5th edition
- Hoteliers & tech leaders
- Keynotes, panels & demos
- Time set aside for meetings
About the event
Hotel Tech Egypt is now in its fifth year.
SITA Egypt runs the event once a year. Hotel owners, general managers, IT directors and revenue teams spend the day with the companies that build the systems their hotels run on, from property management and distribution to guest experience, payments and security.
Expect case studies from hotels in Egypt and the region, and frank discussion of which technology is worth paying for. There is also time between sessions for one-to-one meetings.
Organized by
SITA Egypt, the hotel technology partner behind Hotel Tech.
SITA (Smart Information Technology Applications) was founded in Cairo in 2014 to bring modern technology to businesses in Egypt and the MEA region. Today, Red Sea resorts, international airlines and manufacturers in the Delta run on systems SITA delivered.
For hotels, SITA plans, builds and supports the full stack: property management, distribution, direct bookings, payments and AI guest service, with a local team that stays on call after launch.
SITA's hotel clients include Marriott, Steigenberger, Pickalbatros, Jaz Hotels, Stella, Three Corners, Tolip, Safir, Sinai Hotels Group and Jolie Ville Luxor.
Visit sita-eg.com2014Founded in Cairo, serving Egypt and the MEA region
400+Booking channels connected through UNO Channel Manager
45+Odoo ERP systems implemented across the Middle East
70+Companies filing with SITA eInvoice since the ETA launch
Hotel solutions
- SITA PMS
- UNO Channel Manager
- UNO Booking Engine
- UNO VIVA
- Sojern
- SITA Genie
- SITA Pay
- SITA eInvoice
Official partner of
- Microsoft
- IBM
- Odoo
- RateGain
2026 themes
What we'll be talking about
Six tracks covering the decisions hotel teams are making right now.
Revenue & distribution
Direct booking, channel strategy, RMS and pricing in a market driven by international demand.
Smart operations
Cloud PMS, IoT rooms, housekeeping and maintenance tools, and the integrations that hold them together.
Cybersecurity & payments
Protecting guest data, PCI compliance and modern payment flows from booking to checkout.
Data & loyalty
Building a single guest profile, CRM that actually gets used, and loyalty that drives repeat stays.
Sustainable tech
Energy and water monitoring, paperless operations, and reporting that stands up to scrutiny.
Who attends
The people who choose, build and run hotel technology
Owners & GMs
Setting the technology agenda and the budget behind it.
IT & digital leaders
Selecting, integrating and securing the systems a property runs on.
Revenue & marketing
Driving demand, pricing and direct relationships with guests.
Technology providers
Showing what's new and meeting the teams who'll use it.
Past editions
Moments from Hotel Tech
Keynotes, panels, awards and a lot of good conversations: 90 photos from the last three editions.
Programme
Agenda and speakers
The agenda and speakers are still being finalised. Check back soon.
Coming soon
Full agenda
Keynotes, track sessions and live demos, with time for networking in between.
Partners
Our 2026 partners
These organisations support the 5th edition of Hotel Tech Egypt. More will be announced soon.
Strategic partner
RateGain is the strategic partner of Hotel Tech Egypt 2026.
Partners
Egyptian Hotel Association
Preservation of Cultural Tourism Association
Fawry
Sojern
APEX Middle East & Africa
IMRSIV- Your brand here
Partner with Hotel Tech 2026
Sponsorship, exhibition and media packages are open.
Speak or sponsor
Take the stage or partner with Hotel Tech 2026.
Applications for speakers and sponsors are open. Tell us about yourself and the SITA Egypt events team will get back to you.
Speakers
- Share a case study, keynote or panel idea
- Hotel, travel and technology leaders welcome
Sponsors & exhibitors
- Sponsorship, exhibition and media packages
- Meet hotel decision-makers in one room
Coming as a guest? Use the registration link instead.
Thank you, we've got it.
The SITA Egypt events team will be in touch soon.
FAQ
Good to know
When and where is Hotel Tech Egypt 2026?
Hotel Tech Egypt 2026 takes place on Tuesday, 17 November 2026, at the Steigenberger Hotel El Tahrir in Cairo. Speakers and the full agenda will be announced soon.
Who organizes Hotel Tech Egypt?
Hotel Tech Egypt is organized by SITA Egypt (Smart Information Technology Applications), a Cairo-based technology company serving hotels and businesses across Egypt and the MEA region since 2014.
Who should attend?
Hotel owners, general managers, IT and digital leaders, revenue and marketing teams, and the technology companies that serve them.
How can my company sponsor or exhibit?
Fill in the sponsor application and our partnerships team will send you the packages.
Can I apply to speak?
Yes. Send us your idea through the speaker application and the programme team will review it.